Unified
Address
Experience
Duration : 4 Weeks
Role: Product Designer, UX Researcher, Frontend Development
Brands: Dominos, Popeyes, Hongs Kitchen
2025
May
Jubilant runs multiple consumer food brands across separate apps (Domino’s, Popeyes, Hong's Kitchen and Dunkin' Donuts ).
Users frequently order for family or friends and also switch between brands. However, addresses saved in one brand do not carry over to another, and there is no simple way to share an address quickly with someone else.
As a result, users must re-enter the same address details repeatedly, especially when trying a new brand app. This increases checkout time, creates avoidable address errors, and can lead to order drop-offs at a high-intent stage.
Address setup becomes repetitive
Checkout slows down at the address step
Sharing addresses is manual and error-prone
Addresses cannot be transferred across brands
Re-entry increases address mistakes
Addresses cannot be transferred across brands
Sharing addresses is manual and error-prone
Checkout slows down at the address step
Address setup becomes repetitive
Addresses cannot be transferred across brands
Sharing addresses is manual and error-prone
Checkout slows down at the address step
Address setup becomes repetitive
Addresses cannot be transferred across brands
Sharing addresses is manual and error-prone
Checkout slows down at the address step
Address setup becomes repetitive
Addresses cannot be transferred across brands
Sharing addresses is manual and error-prone
Checkout slows down at the address step
Address setup becomes repetitive
Address setup becomes repetitive
Checkout slows down at the address step
Sharing addresses is manual and error-prone
Addresses cannot be transferred across brands
Re-entry increases address mistakes
Cross-brand friction: Users installing a new Jubilant app must manually add addresses again.
Ordering for others: Sharing an address over chat is manual and error-prone.
High-intent failure point: Address entry happens near checkout, so friction directly impacts conversion.
Trust and accuracy: Incorrect addresses can cause delivery delays, failed deliveries, and user frustration.
How we might help users reuse and share delivery addresses across Jubilant brand apps so ordering becomes
faster, more accurate, and more convenient,
especially during checkout?
To reduce address friction at checkout and make cross-brand ordering effortless, we introduced a unified address experience with the following solutions:
Import Saved Addresses from Domino’s
Add an entry point inside My Addresses and the Select an Address bottom sheet so users can import their Domino’s saved addresses without re-entering details. This supports first-time users of a new Jubilant brand app and speeds up address setup at the highest-intent stage.
Import Saved Addresses from Domino’s
Add an entry point inside My Addresses and the Select an Address bottom sheet so users can import their Domino’s saved addresses without re-entering details. This supports first-time users of a new Jubilant brand app and speeds up address setup at the highest-intent stage.
Import Saved Addresses from Domino’s
Add an entry point inside My Addresses and the Select an Address bottom sheet so users can import their Domino’s saved addresses without re-entering details. This supports first-time users of a new Jubilant brand app and speeds up address setup at the highest-intent stage.
Import screen with “Serviceable” vs “Non-serviceable”
Create a dedicated Import addresses from Domino’s screen that clearly separates addresses into Serviceable (eligible to import and use immediately) and Non-serviceable (shown for reference but not selectable). This prevents failed checkouts and makes it instantly clear which addresses will work for the user’s current ordering context.
Import screen with “Serviceable” vs “Non-serviceable”
Create a dedicated Import addresses from Domino’s screen that clearly separates addresses into Serviceable (eligible to import and use immediately) and Non-serviceable (shown for reference but not selectable). This prevents failed checkouts and makes it instantly clear which addresses will work for the user’s current ordering context.
Import screen with “Serviceable” vs “Non-serviceable”
Create a dedicated Import addresses from Domino’s screen that clearly separates addresses into Serviceable (eligible to import and use immediately) and Non-serviceable (shown for reference but not selectable). This prevents failed checkouts and makes it instantly clear which addresses will work for the user’s current ordering context.
Selection-based import with clear CTA
Allow users to select one or more addresses and enable the CTA only when a valid selection is made. The Import Addresses button stays disabled by default to avoid accidental imports and guide the user through a clean, predictable action.
Selection-based import with clear CTA
Allow users to select one or more addresses and enable the CTA only when a valid selection is made. The Import Addresses button stays disabled by default to avoid accidental imports and guide the user through a clean, predictable action.
Selection-based import with clear CTA
Allow users to select one or more addresses and enable the CTA only when a valid selection is made. The Import Addresses button stays disabled by default to avoid accidental imports and guide the user through a clean, predictable action.
Trust-building states and confirmations
Build trust with complete system states: Loading shimmer while fetching saved addresses, Empty state when nothing is available to import And a success confirmation with the imported address highlighted (NEW tag) so the outcome is instantly visible.
Trust-building states and confirmations
Build trust with complete system states: Loading shimmer while fetching saved addresses, Empty state when nothing is available to import And a success confirmation with the imported address highlighted (NEW tag) so the outcome is instantly visible.
Trust-building states and confirmations
Build trust with complete system states: Loading shimmer while fetching saved addresses, Empty state when nothing is available to import And a success confirmation with the imported address highlighted (NEW tag) so the outcome is instantly visible.
(01)
Vellfire Calibration
Art Direction
© 2025
Vellfire Calibration
Art Direction
© 2025
(01)
Vellfire Calibration
Art Direction
© 2025
(01)
Vellfire Calibration
Art Direction
© 2025
Vellfire Calibration
Art Direction
© 2025
(01)
Vellfire Calibration
Art Direction
© 2025
01
Art Direction
Creative Oversight
Guiding visual identity through clarity and intentional design. Fuel shapes cohesive narratives that elevate brands beyond aesthetics, creating timeless expressions with edge.
01
Art Direction
Creative Oversight
Guiding visual identity through clarity and intentional design. Fuel shapes cohesive narratives that elevate brands beyond aesthetics, creating timeless expressions with edge.
01
Art Direction
Creative Oversight
Guiding visual identity through clarity and intentional design. Fuel shapes cohesive narratives that elevate brands beyond aesthetics, creating timeless expressions with edge.
02
Photography
Brand Imaging
Crafting imagery with mood, precision, and emotional depth. Fuel captures moments that feel curated and purposeful, transforming simple visuals into powerful brand stories.
02
Photography
Brand Imaging
Crafting imagery with mood, precision, and emotional depth. Fuel captures moments that feel curated and purposeful, transforming simple visuals into powerful brand stories.
02
Photography
Brand Imaging
Crafting imagery with mood, precision, and emotional depth. Fuel captures moments that feel curated and purposeful, transforming simple visuals into powerful brand stories.
03
Strategy
Concept Frameworks
Structuring ideas with insight, direction, and clarity. Fuel builds thoughtful frameworks that define positioning, strengthen identity, and move brands toward long-term impact.
03
Strategy
Concept Frameworks
Structuring ideas with insight, direction, and clarity. Fuel builds thoughtful frameworks that define positioning, strengthen identity, and move brands toward long-term impact.
03
Strategy
Concept Frameworks
Structuring ideas with insight, direction, and clarity. Fuel builds thoughtful frameworks that define positioning, strengthen identity, and move brands toward long-term impact.
Adrian Velasco
NovaLabs / Creative Lead
122+
257+
315+
Success Rate
Reliable execution
99%
84%
94%
Client Satisfaction
Seamless delivery
Adrian Velasco
NovaLabs / Creative Lead
122+
257+
315+
Success Rate
Reliable execution
99%
84%
94%
Client Satisfaction
Seamless delivery
Adrian Velasco
NovaLabs / Creative Lead
122+
257+
315+
Success Rate
Reliable execution
99%
84%
94%
Client Satisfaction
Seamless delivery
2025
Outside
2025
Outside
2025
Outside
2024
Juvede
2024
Juvede
2024
Juvede
2025
Zaine
2025
Zaine
2025
Zaine
2024
Wall Out
2024
Wall Out
2024
Wall Out
2019
Geaton
2019
Geaton
2019
Geaton
2020
Skate
2020
Skate
2020
Skate
Address Sharing
Address Sharing
Address Sharing
2.06M
Global Impressions
Fuel moves beyond simple authenticity, creating refined systems that shape digital presence.
2.06M
Global Impressions
Fuel moves beyond simple authenticity, creating refined systems that shape digital presence.
2.06M
Global Impressions
Fuel moves beyond simple authenticity, creating refined systems that shape digital presence.
160K
Community Reach
Elevating identity with structured clarity. Fuel crafts experiences that extend far beyond visual form.
160K
Community Reach
Elevating identity with structured clarity. Fuel crafts experiences that extend far beyond visual form.
160K
Community Reach
Elevating identity with structured clarity. Fuel crafts experiences that extend far beyond visual form.
750+
Creative Hours Logged
Through precision and intention, Fuel transforms ideas into cohesive narratives that define brands.
750+
Creative Hours Logged
Through precision and intention, Fuel transforms ideas into cohesive narratives that define brands.
750+
Creative Hours Logged
Through precision and intention, Fuel transforms ideas into cohesive narratives that define brands.
257+
Projects Completed
Blending modern aesthetics with functional design, Fuel delivers refined solutions that push brands.
257+
Projects Completed
Blending modern aesthetics with functional design, Fuel delivers refined solutions that push brands.
257+
Projects Completed
Blending modern aesthetics with functional design, Fuel delivers refined solutions that push brands.
Unified
Address
Experience
Duration : 4 Weeks
Role: Product Designer, UX Researcher, Frontend Development
Brands: Dominos, Popeyes, Hongs Kitchen
2025
May
Jubilant runs multiple consumer food brands across separate apps (Domino’s, Popeyes, Hong's Kitchen and Dunkin' Donuts ).
Users frequently order for family or friends and also switch between brands. However, addresses saved in one brand do not carry over to another, and there is no simple way to share an address quickly with someone else.
As a result, users must re-enter the same address details repeatedly, especially when trying a new brand app. This increases checkout time, creates avoidable address errors, and can lead to order drop-offs at a high-intent stage.
Address setup becomes repetitive
Checkout slows down at the address step
Sharing addresses is manual and error-prone
Addresses cannot be transferred across brands
Re-entry increases address mistakes
Addresses cannot be transferred across brands
Sharing addresses is manual and error-prone
Checkout slows down at the address step
Address setup becomes repetitive
Addresses cannot be transferred across brands
Sharing addresses is manual and error-prone
Checkout slows down at the address step
Address setup becomes repetitive
Addresses cannot be transferred across brands
Sharing addresses is manual and error-prone
Checkout slows down at the address step
Address setup becomes repetitive
Addresses cannot be transferred across brands
Sharing addresses is manual and error-prone
Checkout slows down at the address step
Address setup becomes repetitive
Address setup becomes repetitive
Checkout slows down at the address step
Sharing addresses is manual and error-prone
Addresses cannot be transferred across brands
Re-entry increases address mistakes
Cross-brand friction: Users installing a new Jubilant app must manually add addresses again.
Ordering for others: Sharing an address over chat is manual and error-prone.
High-intent failure point: Address entry happens near checkout, so friction directly impacts conversion.
Trust and accuracy: Incorrect addresses can cause delivery delays, failed deliveries, and user frustration.
How we might help users reuse and share delivery addresses across Jubilant brand apps so ordering becomes
faster, more accurate, and more convenient,
especially during checkout?
To reduce address friction at checkout and make cross-brand ordering effortless, we introduced a unified address experience with the following solutions:
Import Saved Addresses from Domino’s
Add an entry point inside My Addresses and the Select an Address bottom sheet so users can import their Domino’s saved addresses without re-entering details. This supports first-time users of a new Jubilant brand app and speeds up address setup at the highest-intent stage.
Import Saved Addresses from Domino’s
Add an entry point inside My Addresses and the Select an Address bottom sheet so users can import their Domino’s saved addresses without re-entering details. This supports first-time users of a new Jubilant brand app and speeds up address setup at the highest-intent stage.
Import Saved Addresses from Domino’s
Add an entry point inside My Addresses and the Select an Address bottom sheet so users can import their Domino’s saved addresses without re-entering details. This supports first-time users of a new Jubilant brand app and speeds up address setup at the highest-intent stage.
Import screen with “Serviceable” vs “Non-serviceable”
Create a dedicated Import addresses from Domino’s screen that clearly separates addresses into Serviceable (eligible to import and use immediately) and Non-serviceable (shown for reference but not selectable). This prevents failed checkouts and makes it instantly clear which addresses will work for the user’s current ordering context.
Import screen with “Serviceable” vs “Non-serviceable”
Create a dedicated Import addresses from Domino’s screen that clearly separates addresses into Serviceable (eligible to import and use immediately) and Non-serviceable (shown for reference but not selectable). This prevents failed checkouts and makes it instantly clear which addresses will work for the user’s current ordering context.
Import screen with “Serviceable” vs “Non-serviceable”
Create a dedicated Import addresses from Domino’s screen that clearly separates addresses into Serviceable (eligible to import and use immediately) and Non-serviceable (shown for reference but not selectable). This prevents failed checkouts and makes it instantly clear which addresses will work for the user’s current ordering context.
Selection-based import with clear CTA
Allow users to select one or more addresses and enable the CTA only when a valid selection is made. The Import Addresses button stays disabled by default to avoid accidental imports and guide the user through a clean, predictable action.
Selection-based import with clear CTA
Allow users to select one or more addresses and enable the CTA only when a valid selection is made. The Import Addresses button stays disabled by default to avoid accidental imports and guide the user through a clean, predictable action.
Selection-based import with clear CTA
Allow users to select one or more addresses and enable the CTA only when a valid selection is made. The Import Addresses button stays disabled by default to avoid accidental imports and guide the user through a clean, predictable action.
Trust-building states and confirmations
Build trust with complete system states: Loading shimmer while fetching saved addresses, Empty state when nothing is available to import And a success confirmation with the imported address highlighted (NEW tag) so the outcome is instantly visible.
Trust-building states and confirmations
Build trust with complete system states: Loading shimmer while fetching saved addresses, Empty state when nothing is available to import And a success confirmation with the imported address highlighted (NEW tag) so the outcome is instantly visible.
Trust-building states and confirmations
Build trust with complete system states: Loading shimmer while fetching saved addresses, Empty state when nothing is available to import And a success confirmation with the imported address highlighted (NEW tag) so the outcome is instantly visible.
(01)
Vellfire Calibration
Art Direction
© 2025
Vellfire Calibration
Art Direction
© 2025
(01)
Vellfire Calibration
Art Direction
© 2025
(01)
Vellfire Calibration
Art Direction
© 2025
Vellfire Calibration
Art Direction
© 2025
(01)
Vellfire Calibration
Art Direction
© 2025
01
Art Direction
Creative Oversight
Guiding visual identity through clarity and intentional design. Fuel shapes cohesive narratives that elevate brands beyond aesthetics, creating timeless expressions with edge.
01
Art Direction
Creative Oversight
Guiding visual identity through clarity and intentional design. Fuel shapes cohesive narratives that elevate brands beyond aesthetics, creating timeless expressions with edge.
01
Art Direction
Creative Oversight
Guiding visual identity through clarity and intentional design. Fuel shapes cohesive narratives that elevate brands beyond aesthetics, creating timeless expressions with edge.
02
Photography
Brand Imaging
Crafting imagery with mood, precision, and emotional depth. Fuel captures moments that feel curated and purposeful, transforming simple visuals into powerful brand stories.
02
Photography
Brand Imaging
Crafting imagery with mood, precision, and emotional depth. Fuel captures moments that feel curated and purposeful, transforming simple visuals into powerful brand stories.
02
Photography
Brand Imaging
Crafting imagery with mood, precision, and emotional depth. Fuel captures moments that feel curated and purposeful, transforming simple visuals into powerful brand stories.
03
Strategy
Concept Frameworks
Structuring ideas with insight, direction, and clarity. Fuel builds thoughtful frameworks that define positioning, strengthen identity, and move brands toward long-term impact.
03
Strategy
Concept Frameworks
Structuring ideas with insight, direction, and clarity. Fuel builds thoughtful frameworks that define positioning, strengthen identity, and move brands toward long-term impact.
03
Strategy
Concept Frameworks
Structuring ideas with insight, direction, and clarity. Fuel builds thoughtful frameworks that define positioning, strengthen identity, and move brands toward long-term impact.
Adrian Velasco
NovaLabs / Creative Lead
122+
257+
315+
Success Rate
Reliable execution
99%
84%
94%
Client Satisfaction
Seamless delivery
Adrian Velasco
NovaLabs / Creative Lead
122+
257+
315+
Success Rate
Reliable execution
99%
84%
94%
Client Satisfaction
Seamless delivery
Adrian Velasco
NovaLabs / Creative Lead
122+
257+
315+
Success Rate
Reliable execution
99%
84%
94%
Client Satisfaction
Seamless delivery
2025
Outside
2025
Outside
2025
Outside
2024
Juvede
2024
Juvede
2024
Juvede
2025
Zaine
2025
Zaine
2025
Zaine
2024
Wall Out
2024
Wall Out
2024
Wall Out
2019
Geaton
2019
Geaton
2019
Geaton
2020
Skate
2020
Skate
2020
Skate
Address Sharing
Address Sharing
Address Sharing
2.06M
Global Impressions
Fuel moves beyond simple authenticity, creating refined systems that shape digital presence.
2.06M
Global Impressions
Fuel moves beyond simple authenticity, creating refined systems that shape digital presence.
2.06M
Global Impressions
Fuel moves beyond simple authenticity, creating refined systems that shape digital presence.
160K
Community Reach
Elevating identity with structured clarity. Fuel crafts experiences that extend far beyond visual form.
160K
Community Reach
Elevating identity with structured clarity. Fuel crafts experiences that extend far beyond visual form.
160K
Community Reach
Elevating identity with structured clarity. Fuel crafts experiences that extend far beyond visual form.
750+
Creative Hours Logged
Through precision and intention, Fuel transforms ideas into cohesive narratives that define brands.
750+
Creative Hours Logged
Through precision and intention, Fuel transforms ideas into cohesive narratives that define brands.
750+
Creative Hours Logged
Through precision and intention, Fuel transforms ideas into cohesive narratives that define brands.
257+
Projects Completed
Blending modern aesthetics with functional design, Fuel delivers refined solutions that push brands.
257+
Projects Completed
Blending modern aesthetics with functional design, Fuel delivers refined solutions that push brands.
257+
Projects Completed
Blending modern aesthetics with functional design, Fuel delivers refined solutions that push brands.
Unified
Address
Experience
Duration : 4 Weeks
Role: Product Designer, UX Researcher, Frontend Development
Brands: Dominos, Popeyes, Hongs Kitchen
2025
May
Jubilant runs multiple consumer food brands across separate apps (Domino’s, Popeyes, Hong's Kitchen and Dunkin' Donuts ).
Users frequently order for family or friends and also switch between brands. However, addresses saved in one brand do not carry over to another, and there is no simple way to share an address quickly with someone else.
As a result, users must re-enter the same address details repeatedly, especially when trying a new brand app. This increases checkout time, creates avoidable address errors, and can lead to order drop-offs at a high-intent stage.
Address setup becomes repetitive
Checkout slows down at the address step
Sharing addresses is manual and error-prone
Addresses cannot be transferred across brands
Re-entry increases address mistakes
Addresses cannot be transferred across brands
Sharing addresses is manual and error-prone
Checkout slows down at the address step
Address setup becomes repetitive
Addresses cannot be transferred across brands
Sharing addresses is manual and error-prone
Checkout slows down at the address step
Address setup becomes repetitive
Addresses cannot be transferred across brands
Sharing addresses is manual and error-prone
Checkout slows down at the address step
Address setup becomes repetitive
Addresses cannot be transferred across brands
Sharing addresses is manual and error-prone
Checkout slows down at the address step
Address setup becomes repetitive
Address setup becomes repetitive
Checkout slows down at the address step
Sharing addresses is manual and error-prone
Addresses cannot be transferred across brands
Re-entry increases address mistakes
Cross-brand friction: Users installing a new Jubilant app must manually add addresses again.
Ordering for others: Sharing an address over chat is manual and error-prone.
High-intent failure point: Address entry happens near checkout, so friction directly impacts conversion.
Trust and accuracy: Incorrect addresses can cause delivery delays, failed deliveries, and user frustration.
How we might help users reuse and share delivery addresses across Jubilant brand apps so ordering becomes
faster, more accurate, and more convenient,
especially during checkout?
To reduce address friction at checkout and make cross-brand ordering effortless, we introduced a unified address experience with the following solutions:
Import Saved Addresses from Domino’s
Add an entry point inside My Addresses and the Select an Address bottom sheet so users can import their Domino’s saved addresses without re-entering details. This supports first-time users of a new Jubilant brand app and speeds up address setup at the highest-intent stage.
Import Saved Addresses from Domino’s
Add an entry point inside My Addresses and the Select an Address bottom sheet so users can import their Domino’s saved addresses without re-entering details. This supports first-time users of a new Jubilant brand app and speeds up address setup at the highest-intent stage.
Import Saved Addresses from Domino’s
Add an entry point inside My Addresses and the Select an Address bottom sheet so users can import their Domino’s saved addresses without re-entering details. This supports first-time users of a new Jubilant brand app and speeds up address setup at the highest-intent stage.
Import screen with “Serviceable” vs “Non-serviceable”
Create a dedicated Import addresses from Domino’s screen that clearly separates addresses into Serviceable (eligible to import and use immediately) and Non-serviceable (shown for reference but not selectable). This prevents failed checkouts and makes it instantly clear which addresses will work for the user’s current ordering context.
Import screen with “Serviceable” vs “Non-serviceable”
Create a dedicated Import addresses from Domino’s screen that clearly separates addresses into Serviceable (eligible to import and use immediately) and Non-serviceable (shown for reference but not selectable). This prevents failed checkouts and makes it instantly clear which addresses will work for the user’s current ordering context.
Import screen with “Serviceable” vs “Non-serviceable”
Create a dedicated Import addresses from Domino’s screen that clearly separates addresses into Serviceable (eligible to import and use immediately) and Non-serviceable (shown for reference but not selectable). This prevents failed checkouts and makes it instantly clear which addresses will work for the user’s current ordering context.
Selection-based import with clear CTA
Allow users to select one or more addresses and enable the CTA only when a valid selection is made. The Import Addresses button stays disabled by default to avoid accidental imports and guide the user through a clean, predictable action.
Selection-based import with clear CTA
Allow users to select one or more addresses and enable the CTA only when a valid selection is made. The Import Addresses button stays disabled by default to avoid accidental imports and guide the user through a clean, predictable action.
Selection-based import with clear CTA
Allow users to select one or more addresses and enable the CTA only when a valid selection is made. The Import Addresses button stays disabled by default to avoid accidental imports and guide the user through a clean, predictable action.
Trust-building states and confirmations
Build trust with complete system states: Loading shimmer while fetching saved addresses, Empty state when nothing is available to import And a success confirmation with the imported address highlighted (NEW tag) so the outcome is instantly visible.
Trust-building states and confirmations
Build trust with complete system states: Loading shimmer while fetching saved addresses, Empty state when nothing is available to import And a success confirmation with the imported address highlighted (NEW tag) so the outcome is instantly visible.
Trust-building states and confirmations
Build trust with complete system states: Loading shimmer while fetching saved addresses, Empty state when nothing is available to import And a success confirmation with the imported address highlighted (NEW tag) so the outcome is instantly visible.
(01)
Vellfire Calibration
Art Direction
© 2025
Vellfire Calibration
Art Direction
© 2025
(01)
Vellfire Calibration
Art Direction
© 2025
(01)
Vellfire Calibration
Art Direction
© 2025
Vellfire Calibration
Art Direction
© 2025
(01)
Vellfire Calibration
Art Direction
© 2025
01
Art Direction
Creative Oversight
Guiding visual identity through clarity and intentional design. Fuel shapes cohesive narratives that elevate brands beyond aesthetics, creating timeless expressions with edge.
01
Art Direction
Creative Oversight
Guiding visual identity through clarity and intentional design. Fuel shapes cohesive narratives that elevate brands beyond aesthetics, creating timeless expressions with edge.
01
Art Direction
Creative Oversight
Guiding visual identity through clarity and intentional design. Fuel shapes cohesive narratives that elevate brands beyond aesthetics, creating timeless expressions with edge.
02
Photography
Brand Imaging
Crafting imagery with mood, precision, and emotional depth. Fuel captures moments that feel curated and purposeful, transforming simple visuals into powerful brand stories.
02
Photography
Brand Imaging
Crafting imagery with mood, precision, and emotional depth. Fuel captures moments that feel curated and purposeful, transforming simple visuals into powerful brand stories.
02
Photography
Brand Imaging
Crafting imagery with mood, precision, and emotional depth. Fuel captures moments that feel curated and purposeful, transforming simple visuals into powerful brand stories.
03
Strategy
Concept Frameworks
Structuring ideas with insight, direction, and clarity. Fuel builds thoughtful frameworks that define positioning, strengthen identity, and move brands toward long-term impact.
03
Strategy
Concept Frameworks
Structuring ideas with insight, direction, and clarity. Fuel builds thoughtful frameworks that define positioning, strengthen identity, and move brands toward long-term impact.
03
Strategy
Concept Frameworks
Structuring ideas with insight, direction, and clarity. Fuel builds thoughtful frameworks that define positioning, strengthen identity, and move brands toward long-term impact.
Adrian Velasco
NovaLabs / Creative Lead
122+
257+
315+
Success Rate
Reliable execution
99%
84%
94%
Client Satisfaction
Seamless delivery
Adrian Velasco
NovaLabs / Creative Lead
122+
257+
315+
Success Rate
Reliable execution
99%
84%
94%
Client Satisfaction
Seamless delivery
Adrian Velasco
NovaLabs / Creative Lead
122+
257+
315+
Success Rate
Reliable execution
99%
84%
94%
Client Satisfaction
Seamless delivery
2025
Outside
2025
Outside
2025
Outside
2024
Juvede
2024
Juvede
2024
Juvede
2025
Zaine
2025
Zaine
2025
Zaine
2024
Wall Out
2024
Wall Out
2024
Wall Out
2019
Geaton
2019
Geaton
2019
Geaton
2020
Skate
2020
Skate
2020
Skate
Address Sharing
Address Sharing
Address Sharing
2.06M
Global Impressions
Fuel moves beyond simple authenticity, creating refined systems that shape digital presence.
2.06M
Global Impressions
Fuel moves beyond simple authenticity, creating refined systems that shape digital presence.
2.06M
Global Impressions
Fuel moves beyond simple authenticity, creating refined systems that shape digital presence.
160K
Community Reach
Elevating identity with structured clarity. Fuel crafts experiences that extend far beyond visual form.
160K
Community Reach
Elevating identity with structured clarity. Fuel crafts experiences that extend far beyond visual form.
160K
Community Reach
Elevating identity with structured clarity. Fuel crafts experiences that extend far beyond visual form.
750+
Creative Hours Logged
Through precision and intention, Fuel transforms ideas into cohesive narratives that define brands.
750+
Creative Hours Logged
Through precision and intention, Fuel transforms ideas into cohesive narratives that define brands.
750+
Creative Hours Logged
Through precision and intention, Fuel transforms ideas into cohesive narratives that define brands.
257+
Projects Completed
Blending modern aesthetics with functional design, Fuel delivers refined solutions that push brands.
257+
Projects Completed
Blending modern aesthetics with functional design, Fuel delivers refined solutions that push brands.
257+
Projects Completed
Blending modern aesthetics with functional design, Fuel delivers refined solutions that push brands.