Icons
Buttons
Add to cart
Customize & Add
Add to cart
Explore more
Old Design vs New Design
Before
After
Before
After
Problem Statements
Key pain points
Style Guide
Jubilant runs multiple consumer food brands across separate apps (Domino’s, Popeyes, Hong's Kitchen and Dunkin' Donuts ).
Users frequently order for family or friends and also switch between brands. However, addresses saved in one brand do not carry over to another, and there is no simple way to share an address quickly with someone else.
As a result, users must re-enter the same address details repeatedly, especially when trying a new brand app. This increases checkout time, creates avoidable address errors, and can lead to order drop-offs at a high-intent stage.
How we might help users reuse and share delivery addresses across Jubilant brand apps so ordering becomes
faster, more accurate, and more convenient,
especially during checkout?
Cross-brand friction: Users installing a new Jubilant app must manually add addresses again.
Ordering for others: Sharing an address over chat is manual and error-prone.
High-intent failure point: Address entry happens near checkout, so friction directly impacts conversion.
Trust and accuracy: Incorrect addresses can cause delivery delays, failed deliveries, and user frustration.
Checkout slows down at the address step
Address setup becomes repetitive
Addresses cannot be transferred across brands
Sharing addresses is manual and error-prone
Re-entry increases address mistakes
Classic Popeyes Signature Chicken
4 - Pieces
Edit
1
₹199
Big Game Big Savings Combo
1pc - Popeyes Signature Chicken
2pc - Classic Ranch Chicken Wings
8pc - Sweet Chilli Wings
2pc - Cajun Dip
1
₹1066
₹866
₹200 SAVE
Coke Zero
330 ml Can
1
₹70
Add more items
Add More Yum!
Cajun Fries Large
₹219
Add
Most Popular
Cajun Onion Rings
₹109
Add
Cajun Onion Rings
₹109
Add
Most Popular
Offers Zone
Save upto ₹200
12345678910
Yay! You unlocked this offer
Apply
Save upto ₹200
CASH200
Add items worth ₹67 more
to unlock exclusive offers
Add Item
View all offers
Thank your Rider & Chef!
From kitchen flames to door frames, they deserve a shoutout. 100% tip amount goes to them.
₹20
₹30
Most tipped
₹40
Other
Total Bill
₹1430
₹1185
₹245 SAVED!
Incl. taxes & charges
Pay ₹185
Delivery
in 39 mins
To Block B, Janakpuri
| 7, Narang Colony, Chander Nagar, Janakpuri, Delhi, 110058
Change
₹245 saved!
with combo & free delivery
Select an Address
Import saved addressed from Domino’s
Import
1.2 km
Home
453, House #7, Narang Colony, Chander Nagar, Janakpuri, Delhi, 110058
CLOSEST LOCATION
Deliver Here
3 km
Didi’s Home
H-1303, Microtek Greenburg, Sector 86, Gurugram, Haryana 122009
Deliver Here
28 km
Office
H-1303, Microtek Greenburg, Sector 86, Gurugram, Haryana 122009
Deliver Here
Add New Address
Developed a visually appealing and cohesive design language for the app. I made use of high quality images, clear typography, and intuitive icons to improve the overall user experience.
Visual Design
More screens..
Home screen Analysis
1
2
11
12
3
4
10
5
6
7
8
9
Animated search bar
Food item card
Home icon
Cart
User profile
Notifications
Floating nav bar
Add to cart button
Slider for generally often ordered items
Sliding menu panel
Automatic sliding value deals
Toggle button for either a “pickup” or “delivery”order
Aa
Typeface: Inter
Typography
Color pallet
Navigation bar
Search field
Aa
The color scheme remained the same in accordance with the company’s branding
Based on user research conducted, my final thoughts and key takeaways from this project are:
Here is the feedback from a user who took part in the surveys and user testing stage of this design process. This is what he has to say:
I just tried out the new Domino's app, and I must say, I'm impressed! The redesign is fantastic, and it's clear that they've put a lot of thought into improving the user experience. The new features have definitely made ordering pizza much more enjoyable and convenient.
First off, the interface is so intuitive and user-friendly. Navigating through the menu was a breeze. I loved the extensive menu variety, and with the improved order tracking, I could see exactly where my pizza was in real-time, from preparation to delivery. It's like they read my mind! I sure know that i would be so excited to wait for my delicious pizza to arrive.
Overall, I can confidently say that the new Domino's app has made my pizza ordering experience better than ever. With its user-friendly interface, improved order tracking and other cool features, I'll definitely use it for all my future pizza cravings. Well done!
Addressing technical issues, ensuring smooth app functionality and and maintaining high quality service are essential for building trust with your audience
The importance of prioritizing convenience and user experience in app design is crucial for attracting and retaining your audience
Conducting research on the app provided valuable insights into its features and user experience which helped to identify it’s strength and weaknesses, allowing for a better understanding of the market landscape
#FFFFFF
#333333
#EE11837
#0078AF
#006490
Inter
Regular
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Medium
SemiBold
Wireframes and Prototyping
I created wireframes and prototypes of the redesigned app, incorporating the suggested solutions. Also iterated and gathered feedback from users to refine the design.
Current app design
Suggested Solutions
To reduce address friction at checkout and make cross-brand ordering effortless, we introduced a unified address experience with the following solutions:
Import Saved Addresses
from Domino’s
Add an entry point inside My Addresses
and the Select an Address bottom sheet
so users can import their Domino’s saved addresses
without re-entering details.
This supports first-time users of a new Jubilant brand app and speeds up address setup at the highest-intent stage.
Import screen with
“Serviceable” vs “Non-serviceable”
Create a dedicated Import addresses from Domino’s screen
that clearly separates addresses into Serviceable (eligible to import and use immediately)
and Non-serviceable (shown for reference but not selectable). This prevents failed checkouts and makes it instantly clear
which addresses will work for the user’s current ordering context.
Allow users to select one or more addresses
and enable the CTA only when a valid selection is made.
The Import Addresses button stays disabled by default
to avoid accidental imports and guide the user
through a clean, predictable action.
Selection-based import with clear CTA
Trust-building states and confirmations
Build trust with complete system states:
Loading shimmer while fetching saved addresses,
Empty state when nothing is available to import,
And a success confirmation with the imported address highlighted (NEW tag) so the outcome is instantly visible.
User Feedback
Reflection
Persona Development
Agnes Dibang
“I love having pizza for dinner, but sometimes the app feels confusing, and it takes too long to place an order."
Age: 22
Occupation: Model
Hobbies: Dancing, Sleeping, Travelling
Favorite brands: Shein, Channel, Nike
Location: Lagos, Nigeria
Goals:
Conveniently order food for busy work nights
Track orders efficiently
Enjoy a satisfying and personalized pizza experience.
Challenges:
Limited time
Nerve racking when navigating the app
High expectations for service quality and speed.
Food or product...
Design Process
I conducted user research to understand pain points and gather feedback on the current app. This helped me to identify areas for improvement.
Research and Analysis
Target Audience
During this phase, I used Google forms when conducting these surveys for research. The data below shows information received from the survey:
Pizza lovers
Students
Families and groups
Busy professionls
Tech-savvy users
Empathy Map
Do
Feel
Annoyed when experiencing delays or mistakes with orders
Relieved when finding a reliable and user-friendly app
Satisfied when receiving prompt and accurate deliveries
Orders food frequently for convenience and time-saving
Looks for easy online ordering options
Expects prompt and reliable delivery service
Values efficient and hassle-free experiences
Says
Think
"I wish there was an app that makes ordering food easier."
"I love it when my food arrives on time without any issues."
"I prefer apps that have a user-friendly interface
"I appreciate it when the delivery person is polite and professional."
"I need a quick and hassle-free way to order food."
"I want my meal to be delivered promptly and accurately."
"I don't want to spend too much time figuring out the ordering process."
"I need a reliable app that I can trust for my food delivery needs."
Solution
Implementing a real-time map tracking feature that accurately shows customers the location of their food.
Featured a card that gives information about the assigned dispatch rider and an estimated time of delivery.
Solution
The toppings of the pizza was clearly outlined even without clicking into the card
With the new layout of pizza cards, customers would be able to see more items on the menu without having to scroll as much.
Solution
The menu page was transformed into a streamlined slider bar.
The value deals page was changed into an automated slider format.
Transformed the delivery or carry-out page into a toggleable button.
The single page containing options for delivery or carry-out, value deals, and the food menu:
Incorporating a search bar onto the home screen for improved user navigation and accessibility.
Issue:
“Delivery Tracker”
There is no information provided about the dispatch rider or the estimated time of delivery.
Absence of real-time map tracking which would allow customers to pinpoint the exact location of their food.
Issue:
“Menu Page”
Customers had to click into the card before they could see toppings of the pizza.
The layout of the pizza cards could not permit customers to see a wider range of pizzas available at a glance
Issue:
“Homepage”
A search bar was not present on the screens.
There was a dedicated page each for delivery or pickup options, value deals and the food menu which was time-consuming and challenging to navigate.
Thanks for scrolling
Agnes Dibang
Icons
Buttons
Add to cart
Customize & Add
Add to cart
Explore more
Old Design vs New Design
Before
After
Before
After
Problem Statements
Key pain points
Style Guide
Jubilant runs multiple consumer food brands across separate apps (Domino’s, Popeyes, Hong's Kitchen and Dunkin' Donuts ).
Users frequently order for family or friends and also switch between brands. However, addresses saved in one brand do not carry over to another, and there is no simple way to share an address quickly with someone else.
As a result, users must re-enter the same address details repeatedly, especially when trying a new brand app. This increases checkout time, creates avoidable address errors, and can lead to order drop-offs at a high-intent stage.
How we might help users reuse and share delivery addresses across Jubilant brand apps so ordering becomes
faster, more accurate, and more convenient,
especially during checkout?
Cross-brand friction: Users installing a new Jubilant app must manually add addresses again.
Ordering for others: Sharing an address over chat is manual and error-prone.
High-intent failure point: Address entry happens near checkout, so friction directly impacts conversion.
Trust and accuracy: Incorrect addresses can cause delivery delays, failed deliveries, and user frustration.
Checkout slows down at the address step
Address setup becomes repetitive
Addresses cannot be transferred across brands
Sharing addresses is manual and error-prone
Re-entry increases address mistakes
Classic Popeyes Signature Chicken
4 - Pieces
Edit
1
₹199
Big Game Big Savings Combo
1pc - Popeyes Signature Chicken
2pc - Classic Ranch Chicken Wings
8pc - Sweet Chilli Wings
2pc - Cajun Dip
1
₹1066
₹866
₹200 SAVE
Coke Zero
330 ml Can
1
₹70
Add more items
Add More Yum!
Cajun Fries Large
₹219
Add
Most Popular
Cajun Onion Rings
₹109
Add
Cajun Onion Rings
₹109
Add
Most Popular
Offers Zone
Save upto ₹200
12345678910
Yay! You unlocked this offer
Apply
Save upto ₹200
CASH200
Add items worth ₹67 more
to unlock exclusive offers
Add Item
View all offers
Thank your Rider & Chef!
From kitchen flames to door frames, they deserve a shoutout. 100% tip amount goes to them.
₹20
₹30
Most tipped
₹40
Other
Total Bill
₹1430
₹1185
₹245 SAVED!
Incl. taxes & charges
Pay ₹185
Delivery
in 39 mins
To Block B, Janakpuri
| 7, Narang Colony, Chander Nagar, Janakpuri, Delhi, 110058
Change
₹245 saved!
with combo & free delivery
Select an Address
Import saved addressed from Domino’s
Import
1.2 km
Home
453, House #7, Narang Colony, Chander Nagar, Janakpuri, Delhi, 110058
CLOSEST LOCATION
Deliver Here
3 km
Didi’s Home
H-1303, Microtek Greenburg, Sector 86, Gurugram, Haryana 122009
Deliver Here
28 km
Office
H-1303, Microtek Greenburg, Sector 86, Gurugram, Haryana 122009
Deliver Here
Add New Address
Developed a visually appealing and cohesive design language for the app. I made use of high quality images, clear typography, and intuitive icons to improve the overall user experience.
Visual Design
More screens..
Home screen Analysis
1
2
11
12
3
4
10
5
6
7
8
9
Animated search bar
Food item card
Home icon
Cart
User profile
Notifications
Floating nav bar
Add to cart button
Slider for generally often ordered items
Sliding menu panel
Automatic sliding value deals
Toggle button for either a “pickup” or “delivery”order
Aa
Typeface: Inter
Typography
Color pallet
Navigation bar
Search field
Aa
The color scheme remained the same in accordance with the company’s branding
Based on user research conducted, my final thoughts and key takeaways from this project are:
Here is the feedback from a user who took part in the surveys and user testing stage of this design process. This is what he has to say:
I just tried out the new Domino's app, and I must say, I'm impressed! The redesign is fantastic, and it's clear that they've put a lot of thought into improving the user experience. The new features have definitely made ordering pizza much more enjoyable and convenient.
First off, the interface is so intuitive and user-friendly. Navigating through the menu was a breeze. I loved the extensive menu variety, and with the improved order tracking, I could see exactly where my pizza was in real-time, from preparation to delivery. It's like they read my mind! I sure know that i would be so excited to wait for my delicious pizza to arrive.
Overall, I can confidently say that the new Domino's app has made my pizza ordering experience better than ever. With its user-friendly interface, improved order tracking and other cool features, I'll definitely use it for all my future pizza cravings. Well done!
Addressing technical issues, ensuring smooth app functionality and and maintaining high quality service are essential for building trust with your audience
The importance of prioritizing convenience and user experience in app design is crucial for attracting and retaining your audience
Conducting research on the app provided valuable insights into its features and user experience which helped to identify it’s strength and weaknesses, allowing for a better understanding of the market landscape
#FFFFFF
#333333
#EE11837
#0078AF
#006490
Inter
Regular
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Medium
SemiBold
Wireframes and Prototyping
I created wireframes and prototypes of the redesigned app, incorporating the suggested solutions. Also iterated and gathered feedback from users to refine the design.
Current app design
Suggested Solutions
To reduce address friction at checkout and make cross-brand ordering effortless, we introduced a unified address experience with the following solutions:
Import Saved Addresses
from Domino’s
Add an entry point inside My Addresses
and the Select an Address bottom sheet
so users can import their Domino’s saved addresses
without re-entering details.
This supports first-time users of a new Jubilant brand app and speeds up address setup at the highest-intent stage.
Import screen with
“Serviceable” vs “Non-serviceable”
Create a dedicated Import addresses from Domino’s screen
that clearly separates addresses into Serviceable (eligible to import and use immediately)
and Non-serviceable (shown for reference but not selectable). This prevents failed checkouts and makes it instantly clear
which addresses will work for the user’s current ordering context.
Allow users to select one or more addresses
and enable the CTA only when a valid selection is made.
The Import Addresses button stays disabled by default
to avoid accidental imports and guide the user
through a clean, predictable action.
Selection-based import with clear CTA
Trust-building states and confirmations
Build trust with complete system states:
Loading shimmer while fetching saved addresses,
Empty state when nothing is available to import,
And a success confirmation with the imported address highlighted (NEW tag) so the outcome is instantly visible.
User Feedback
Reflection
Persona Development
Agnes Dibang
“I love having pizza for dinner, but sometimes the app feels confusing, and it takes too long to place an order."
Age: 22
Occupation: Model
Hobbies: Dancing, Sleeping, Travelling
Favorite brands: Shein, Channel, Nike
Location: Lagos, Nigeria
Goals:
Conveniently order food for busy work nights
Track orders efficiently
Enjoy a satisfying and personalized pizza experience.
Challenges:
Limited time
Nerve racking when navigating the app
High expectations for service quality and speed.
Food or product...
Design Process
I conducted user research to understand pain points and gather feedback on the current app. This helped me to identify areas for improvement.
Research and Analysis
Target Audience
During this phase, I used Google forms when conducting these surveys for research. The data below shows information received from the survey:
Pizza lovers
Students
Families and groups
Busy professionls
Tech-savvy users
Empathy Map
Do
Feel
Annoyed when experiencing delays or mistakes with orders
Relieved when finding a reliable and user-friendly app
Satisfied when receiving prompt and accurate deliveries
Orders food frequently for convenience and time-saving
Looks for easy online ordering options
Expects prompt and reliable delivery service
Values efficient and hassle-free experiences
Says
Think
"I wish there was an app that makes ordering food easier."
"I love it when my food arrives on time without any issues."
"I prefer apps that have a user-friendly interface
"I appreciate it when the delivery person is polite and professional."
"I need a quick and hassle-free way to order food."
"I want my meal to be delivered promptly and accurately."
"I don't want to spend too much time figuring out the ordering process."
"I need a reliable app that I can trust for my food delivery needs."
Solution
Implementing a real-time map tracking feature that accurately shows customers the location of their food.
Featured a card that gives information about the assigned dispatch rider and an estimated time of delivery.
Solution
The toppings of the pizza was clearly outlined even without clicking into the card
With the new layout of pizza cards, customers would be able to see more items on the menu without having to scroll as much.
Solution
The menu page was transformed into a streamlined slider bar.
The value deals page was changed into an automated slider format.
Transformed the delivery or carry-out page into a toggleable button.
The single page containing options for delivery or carry-out, value deals, and the food menu:
Incorporating a search bar onto the home screen for improved user navigation and accessibility.
Issue:
“Delivery Tracker”
There is no information provided about the dispatch rider or the estimated time of delivery.
Absence of real-time map tracking which would allow customers to pinpoint the exact location of their food.
Issue:
“Menu Page”
Customers had to click into the card before they could see toppings of the pizza.
The layout of the pizza cards could not permit customers to see a wider range of pizzas available at a glance
Issue:
“Homepage”
A search bar was not present on the screens.
There was a dedicated page each for delivery or pickup options, value deals and the food menu which was time-consuming and challenging to navigate.
Thanks for scrolling
Agnes Dibang
Icons
Buttons
Add to cart
Customize & Add
Add to cart
Explore more
Old Design vs New Design
Before
After
Before
After
Problem Statements
Key pain points
Style Guide
Jubilant runs multiple consumer food brands across separate apps (Domino’s, Popeyes, Hong's Kitchen and Dunkin' Donuts ).
Users frequently order for family or friends and also switch between brands. However, addresses saved in one brand do not carry over to another, and there is no simple way to share an address quickly with someone else.
As a result, users must re-enter the same address details repeatedly, especially when trying a new brand app. This increases checkout time, creates avoidable address errors, and can lead to order drop-offs at a high-intent stage.
How we might help users reuse and share delivery addresses across Jubilant brand apps so ordering becomes
faster, more accurate, and more convenient,
especially during checkout?
Cross-brand friction: Users installing a new Jubilant app must manually add addresses again.
Ordering for others: Sharing an address over chat is manual and error-prone.
High-intent failure point: Address entry happens near checkout, so friction directly impacts conversion.
Trust and accuracy: Incorrect addresses can cause delivery delays, failed deliveries, and user frustration.
Checkout slows down at the address step
Address setup becomes repetitive
Addresses cannot be transferred across brands
Sharing addresses is manual and error-prone
Re-entry increases address mistakes
Classic Popeyes Signature Chicken
4 - Pieces
Edit
1
₹199
Big Game Big Savings Combo
1pc - Popeyes Signature Chicken
2pc - Classic Ranch Chicken Wings
8pc - Sweet Chilli Wings
2pc - Cajun Dip
1
₹1066
₹866
₹200 SAVE
Coke Zero
330 ml Can
1
₹70
Add more items
Add More Yum!
Cajun Fries Large
₹219
Add
Most Popular
Cajun Onion Rings
₹109
Add
Cajun Onion Rings
₹109
Add
Most Popular
Offers Zone
Save upto ₹200
12345678910
Yay! You unlocked this offer
Apply
Save upto ₹200
CASH200
Add items worth ₹67 more
to unlock exclusive offers
Add Item
View all offers
Thank your Rider & Chef!
From kitchen flames to door frames, they deserve a shoutout. 100% tip amount goes to them.
₹20
₹30
Most tipped
₹40
Other
Total Bill
₹1430
₹1185
₹245 SAVED!
Incl. taxes & charges
Pay ₹185
Delivery
in 39 mins
To Block B, Janakpuri
| 7, Narang Colony, Chander Nagar, Janakpuri, Delhi, 110058
Change
₹245 saved!
with combo & free delivery
Select an Address
Import saved addressed from Domino’s
Import
1.2 km
Home
453, House #7, Narang Colony, Chander Nagar, Janakpuri, Delhi, 110058
CLOSEST LOCATION
Deliver Here
3 km
Didi’s Home
H-1303, Microtek Greenburg, Sector 86, Gurugram, Haryana 122009
Deliver Here
28 km
Office
H-1303, Microtek Greenburg, Sector 86, Gurugram, Haryana 122009
Deliver Here
Add New Address
Developed a visually appealing and cohesive design language for the app. I made use of high quality images, clear typography, and intuitive icons to improve the overall user experience.
Visual Design
More screens..
Home screen Analysis
1
2
11
12
3
4
10
5
6
7
8
9
Animated search bar
Food item card
Home icon
Cart
User profile
Notifications
Floating nav bar
Add to cart button
Slider for generally often ordered items
Sliding menu panel
Automatic sliding value deals
Toggle button for either a “pickup” or “delivery”order
Aa
Typeface: Inter
Typography
Color pallet
Navigation bar
Search field
Aa
The color scheme remained the same in accordance with the company’s branding
Based on user research conducted, my final thoughts and key takeaways from this project are:
Here is the feedback from a user who took part in the surveys and user testing stage of this design process. This is what he has to say:
I just tried out the new Domino's app, and I must say, I'm impressed! The redesign is fantastic, and it's clear that they've put a lot of thought into improving the user experience. The new features have definitely made ordering pizza much more enjoyable and convenient.
First off, the interface is so intuitive and user-friendly. Navigating through the menu was a breeze. I loved the extensive menu variety, and with the improved order tracking, I could see exactly where my pizza was in real-time, from preparation to delivery. It's like they read my mind! I sure know that i would be so excited to wait for my delicious pizza to arrive.
Overall, I can confidently say that the new Domino's app has made my pizza ordering experience better than ever. With its user-friendly interface, improved order tracking and other cool features, I'll definitely use it for all my future pizza cravings. Well done!
Addressing technical issues, ensuring smooth app functionality and and maintaining high quality service are essential for building trust with your audience
The importance of prioritizing convenience and user experience in app design is crucial for attracting and retaining your audience
Conducting research on the app provided valuable insights into its features and user experience which helped to identify it’s strength and weaknesses, allowing for a better understanding of the market landscape
#FFFFFF
#333333
#EE11837
#0078AF
#006490
Inter
Regular
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Medium
SemiBold
Wireframes and Prototyping
I created wireframes and prototypes of the redesigned app, incorporating the suggested solutions. Also iterated and gathered feedback from users to refine the design.
Current app design
Suggested Solutions
To reduce address friction at checkout and make cross-brand ordering effortless, we introduced a unified address experience with the following solutions:
Import Saved Addresses
from Domino’s
Add an entry point inside My Addresses
and the Select an Address bottom sheet
so users can import their Domino’s saved addresses
without re-entering details.
This supports first-time users of a new Jubilant brand app and speeds up address setup at the highest-intent stage.
Import screen with
“Serviceable” vs “Non-serviceable”
Create a dedicated Import addresses from Domino’s screen
that clearly separates addresses into Serviceable (eligible to import and use immediately)
and Non-serviceable (shown for reference but not selectable). This prevents failed checkouts and makes it instantly clear
which addresses will work for the user’s current ordering context.
Allow users to select one or more addresses
and enable the CTA only when a valid selection is made.
The Import Addresses button stays disabled by default
to avoid accidental imports and guide the user
through a clean, predictable action.
Selection-based import with clear CTA
Trust-building states and confirmations
Build trust with complete system states:
Loading shimmer while fetching saved addresses,
Empty state when nothing is available to import,
And a success confirmation with the imported address highlighted (NEW tag) so the outcome is instantly visible.
User Feedback
Reflection
Persona Development
Agnes Dibang
“I love having pizza for dinner, but sometimes the app feels confusing, and it takes too long to place an order."
Age: 22
Occupation: Model
Hobbies: Dancing, Sleeping, Travelling
Favorite brands: Shein, Channel, Nike
Location: Lagos, Nigeria
Goals:
Conveniently order food for busy work nights
Track orders efficiently
Enjoy a satisfying and personalized pizza experience.
Challenges:
Limited time
Nerve racking when navigating the app
High expectations for service quality and speed.
Food or product...
Design Process
I conducted user research to understand pain points and gather feedback on the current app. This helped me to identify areas for improvement.
Research and Analysis
Target Audience
During this phase, I used Google forms when conducting these surveys for research. The data below shows information received from the survey:
Pizza lovers
Students
Families and groups
Busy professionls
Tech-savvy users
Empathy Map
Do
Feel
Annoyed when experiencing delays or mistakes with orders
Relieved when finding a reliable and user-friendly app
Satisfied when receiving prompt and accurate deliveries
Orders food frequently for convenience and time-saving
Looks for easy online ordering options
Expects prompt and reliable delivery service
Values efficient and hassle-free experiences
Says
Think
"I wish there was an app that makes ordering food easier."
"I love it when my food arrives on time without any issues."
"I prefer apps that have a user-friendly interface
"I appreciate it when the delivery person is polite and professional."
"I need a quick and hassle-free way to order food."
"I want my meal to be delivered promptly and accurately."
"I don't want to spend too much time figuring out the ordering process."
"I need a reliable app that I can trust for my food delivery needs."
Solution
Implementing a real-time map tracking feature that accurately shows customers the location of their food.
Featured a card that gives information about the assigned dispatch rider and an estimated time of delivery.
Solution
The toppings of the pizza was clearly outlined even without clicking into the card
With the new layout of pizza cards, customers would be able to see more items on the menu without having to scroll as much.
Solution
The menu page was transformed into a streamlined slider bar.
The value deals page was changed into an automated slider format.
Transformed the delivery or carry-out page into a toggleable button.
The single page containing options for delivery or carry-out, value deals, and the food menu:
Incorporating a search bar onto the home screen for improved user navigation and accessibility.
Issue:
“Delivery Tracker”
There is no information provided about the dispatch rider or the estimated time of delivery.
Absence of real-time map tracking which would allow customers to pinpoint the exact location of their food.
Issue:
“Menu Page”
Customers had to click into the card before they could see toppings of the pizza.
The layout of the pizza cards could not permit customers to see a wider range of pizzas available at a glance
Issue:
“Homepage”
A search bar was not present on the screens.
There was a dedicated page each for delivery or pickup options, value deals and the food menu which was time-consuming and challenging to navigate.
Thanks for scrolling
Agnes Dibang